How do you scrap on LinkedIn for recruitment?

How do you scrap on LinkedIn for recruitment?

Popular for several years now scraping on LinkedIn has become a common practice within companies, particularly when it comes to recruitment.

Faced with hiring difficulties, businesses need to implement strategies to find the right profiles for their needs. Thanks to scrapinga technique for extracting information from the Internet, recruiters can be more effective.

However, even though this approach can recover a great deal of informationScraping on LinkedIn requires special expertise. Numerous methods and tools can be integrated into your procedures to facilitate the implementation of this strategy.

In this article, discover all the fundamentals of scraping on LinkedIn.

How is LinkedIn relevant to recruiters?

A highly relevant approach

Most LinkedIn users regularly provide information about their professional situation, industry news, job search or areas of interest. The data provided by the platform is therefore up to date, enabling you to quickly take stock of your recruitment needs. 

‍Also, as LinkedIn is a platform where many users create discussions with strangers, it's easier to get in touch with potential profiles for your business.   

‍Onthe recruiter's side, you'll be able to send an 'InMail' customized to the profile. This approach has the advantage of capturing the candidate's attention more easily, unlike a fairly generic email. 

‍Facedwith the opportunities created on LinkedIn between employees and companies, LinkedIn has developed integrated, paid features. Developments in this social network now make recruiters' work easier. For example, it is now possible to access Recruiter and Recruiter Lite. These features facilitate and accelerate the sorting of information. 

‍Finally, LinkedIn is interesting for attracting talent because, by publishing content regularly, especially about the lives of your company's employees,you create an attractive employer brand

‍Ifyou populate your profile with content, you'll be able to generate impressions on LinkedIn. This content strategy gives you the opportunity to reach job-seeking profiles with an affinity to your industry. 

The scarcity of talent

Talent is in short supply these days. Some sectors of activity are more concerned than others, such as engineers or developers. In these cases, the search for candidates on LinkedIn is more advanced. 

‍Facedwith the demands of this recruitment, scraping through LinkedIn can be a tedious and time-consuming task. That's why it's important to think ahead about a strategy for disseminating offers, and finding the most suitable profiles. 

‍Withthe aim of searching for a fairly precise profile, it's possible to use Boolean operators. They enable you to carry out more in-depth searches and thus find the rarest talents. You can use the following three operators: "NOT", "OR", "AND".

‍Tostack the odds in your favor, scrapping talent on LinkedIn can only be done through a single platform or recruitment medium such as an agency. 

‍Today, most recruiters search for talent on LinkedIn usinghighly effective tools

‍Thecombination of these tools, your recruitment strategy, and your ability to sell your company to potential profiles will help you find the best talent for your business. 

‍Toavoid being blacklisted by talent who aren't looking for a new position, because you may have contacted them by mistake, make sure you read profile descriptions carefully. Carefully study their news, activity and interests. 

How to use LinkedIn for scrapping?

Scraping is similar to web data extraction, also known as web harvesting. The aim here is to gather as much information as possible on a particular subject or person.

‍Highlyused to find prospects, LinkedIn is widely used to find your company's future employees. 

‍Concretely, scraping to recruit (via LinkedIn) isn't just about copying and pasting candidate information according to your recruitment criteria. 

‍Torecruit the right profile, you need to determine what you want, whether it concerns the candidate's maturity andprofessional experience, as well as location or skills. 

How do you find the best talent on LinkedIn? 

Once you've logged in to your account, you already have the first option of whether or not to take out a Premium subscription. 

‍WithoutPremium, be aware that LinkedIn's algorithms can block your searches if you search too high a volume per day. The platform can also make certain profiles less visible. It's important to take both these factors into account before you start scrapping. 

‍Goto the search bar and search for profiles by selecting several types of filters. For example, you can choose to search by position, company, city, school or industry. 

‍Withthe advanced search function, you can scrape profiles on LinkedIn, all for free. 

‍Whenpossible, search for potential employees at your company by observing the skills, interests or even recommendations of former or current colleagues.

Use LinkedIn's integrated scraping tool

If you have a scraping tool integrated into LinkedIn, you'll gain in efficiency. Enter your criteria and, in just a few clicks, download all the information on the profiles you're looking for. You'll then be able to export it to your CRM or to a file containing all your valuable information.

‍Thescraping part is attached to your extraction tools, as it is directly linked to the HTML part of LinkedIn. Depending on whether or not information is present on the candidate, and on the person's activity on this social network, the wealth of information for each profile can vary. 

‍Pleasenote: the first contact with talent is decisive, since it conveys an image of your company, your working method and your procedure. Watch out for RGPD and the extensions added to LinkedIn. 

The benefits of scraping tools 

A LinkedIn scraping tool is a real time-saver for your recruiters or human resources. 

‍Infact, the integration of tools allows you to eliminate tedious tasks within your business, such as copying and pasting. Fill in your message and the tool sends it automatically and personalized. 

‍Furthermore, the various features they offer, such as rapid extraction, help to avoid certain errors, particularly concerning candidate information.

‍Scrapingtools are also effective for their automation and ability to update candidate information. 

‍Marvin, for example, offers a LinkedIn scrapping tool integrated into the ATS. Very practical, this tool allows you to quickly see which candidates are already integrated into your database (this is signified on the candidates' LinkedIn profile) and, above all, to download all candidate data directly from LinkedIn in just a few clicks. A guaranteed time-saver! 

‍Globally, it is estimated that scraping tools save recruiters or human resources teams time (up to 50%). This allows them to focus on the human and social side of things, and thus to assess profiles' skills and attractiveness in depth. 

Conclusion

Learn how to scraper on LinkedIn will enable you to move forward faster, and with a more effective strategy for finding the best profiles for your company.

As one of the professional social networks LinkedIn is one of the world's most powerful professional social networks, offering a wealth of profiles to recruit from all over the world. It has a proven track record in expanding professional opportunities for companies and candidates alike.

Benjamin Piloquet
Product Manager @Marvin Recruiter
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