Sample original recruitment ad: templates and tips for attracting top talent

Why create an original recruitment ad?

The advantages of a creative ad

Writing original recruitment ads is essential to improving the attractiveness of the positions on offer. It allows you to stand out in the market and attract talent by highlighting your strong employer brand and theauthenticity of your company's values.

This type of ad generates engagement, increases visibility and improves conversion rates thanks to attractive content and a creative recruitment strategy. What's more, it helps promote diversity and inclusion while effectively targeting the right candidates via job board platforms and social networks.

How an original ad can make you more attractive to candidates

Candidates are attracted to companies that emphasize a strong corporate culture and clear values. Adding storytelling to advertisements results in strong commitment from candidates, who are more attracted by this approach. An engaging communication tone, attractive visuals and an interactive ad format all contribute to its appeal.

It also demonstrates your ability to deploy innovative communication in the recruitment process. In this way, you contribute to creating an enriched candidate experience. And all this while promoting career opportunities, benefits and training programs.

Key elements of an original recruitment advert

Write an engaging job description

An innovative job description needs to reflect missions and responsibilities in a dynamic way. It should incorporate original skill requirements and specific responsibilities to attract unique profiles. A unique job mission will help to better target the ideal candidate profile. But also to set clear expectations regarding the exceptional qualifications and technical or interpersonal skills required.

Starting with an original job ad template, personalize it according to the position and the company's objectives to make it more attractive.

Promoting the company's culture and values

This is a key element in attracting candidates who identify with the company's mission. By emphasizing elements such asequal opportunity, diversity andinclusion in advertisements, you reinforce your employer brand. This builds a positive reputation and promotes a respectful, collaborative working environment.

Use visuals and interactive content

Video ads, attractive images and interactive content, such as questionnaires or testimonials, are more effective at capturing candidates' attention in an offer. Attractive ad design enriches the candidate experience and increases conversion rates. By using ad creation tools or design software, you can produce formats that stand out and generate engagement.

Tips for writing an effective recruitment ad

Using SEO-relevant keywords

SEO optimization for job ads is essential to attract qualified candidates by using relevant keywords(skills, candidates, recruitment), and job-specific terms. This will improve visibility so that it appears on job boards and search engines. What's more, you'll reach a wider audience, especially throughcareer site optimization.

Customize the ad to suit the position

Show real innovation in your writing, as each advert should be tailored to the specific position. For example, a creative recruitment ad for a marketing position will highlight digital marketing and SEO skills. An ad for a technical position will emphasize technical skills and the ability to work with advanced technologies. Using an innovative ad copy template allows you to customize the tone, style and selection criteria for each role.

Structure your ad for easy reading

Use subheadings, bulleted lists and short paragraphs. This structure makes it easier to read and enables candidates to quickly locate important information: missions, required skills, responsibilities and benefits. This method contributes to a better candidate experience and promotes greater talent engagement.

Examples of original recruitment ads

For a job in digital marketing: "Join the team that's transforming the web".

Job: Digital Marketing Wizard - Become our digital strategist

Company: [Company name]

Contract type: Permanent contract with flexible telecommuting options

Location: [City, Region]

Description: At [Company name], we believe that every pixel counts and every line of code can transform a user journey. If you're passionate about SEO, data analysis and creating campaigns that deliver real results, this is the job for you. We're looking for a wizard

What you'll do:

• Create innovative SEO strategies and SEA campaigns that captivate and convert.
• Analyze performance with advanced tools(Google Analytics, SEMrush, etc.) and generate clear reports to influence decisions.
• Collaborate with creative teams to develop branded content.

Skills required:

• Proficiency in SEO, SEM, Google Ads, and marketing software.
• Ability to manage several projects simultaneously in a dynamic environment.
• A passion for innovation and experimentation in digital marketing.

Our proposition: Work in a creative environment with attractive benefits, telecommuting and personal development opportunities. At [Company name], every idea counts. Let your ideas shine with us.

For a job in human resources: "You are the architect of the company culture".

Position: Talent Manager - Architect of our corporate culture

Company: [Company name]

Contract type: Permanent contract with partial telecommuting options

Location: [City, Region]

Description: At [Company name], we don't just recruit, we create human experiences. We are looking for a Talent Manager who is passionate about creating inclusive and dynamic cultures. You will be responsible for designing our recruitment strategy, talent integration and continuous improvement of HR processes.

Your mission:

• Lead the candidate sourcing process with creative approaches to attract top talent.
• Build and implement unique onboarding programs that guarantee an exceptional candidate experience.
• Foster a culture of collaboration, innovation, diversity and inclusion throughout the company.

Skills required:

• Experience in talent management and diversity and inclusion management.
• Excellent communication and recruitment marketing skills.
• Innovative approach to improving the candidate experience.

Why join us? We offer attractive remuneration, benefits, a flexible environment, and a real opportunity to evolve in a fast-growing organization. Turn your passion for talent into a mission with us.

Example for an IT development position: "Build the future with us, one line of code at a time".

Position: Fullstack Developer - The architect of our software infrastructure

Company: [Company name]

Contract type: Permanent contract with full telecommuting option

Location: [City, Region]

Description: We're looking for a developer who can turn ideas into reality. If you enjoy solving complex problems with elegant solutions, this is the role for you. You will be in charge of developing key functionalities to improve our infrastructure and our products.

Your role:

• Design, develop, test and deploy quality applications for optimal user experience.
• Work closely with product and design teams to create innovative solutions.
• Optimize processes and contribute to the continuous improvement of our platform.
• Ensure the development of functionalities while respecting deadlines and quality requirements.

Skills required:

• Excellent command of programming languages such as Python, JavaScript and Ruby.
• Experience with frameworks such as React, Node.js and ad design tools.
• Ability to work independently in an agile and dynamic environment.

Our offer: Join an innovative, flexible team with telecommuting options, generous benefits, and opportunities for rapid growth. Be part of our growing technology adventure.

Distribute your original recruitment ad

Choosing the right distribution platforms

Advertising on the right platforms is crucial. Use job boards specialized in your industry and platforms like LinkedIn to attract qualified talent. You should also consider posting your ads on your career site to reach a more targeted audience.

Use social networks to maximize visibility

Social networks are essential for increasing the visibility of your ads. Share them on platforms like LinkedIn, Facebook, and Instagram to maximize their reach and reach potential candidates. Sponsored publications can also be used to further increase visibility.

Optimize your career site and employer brand

An optimized career site is essential to reflect the company culture and attract the right candidates. Make sure the site is responsive, easy to navigate, and highlights career opportunities, benefits, and professional development programs.

Marvin Recruiter create and manage your own original recruitment ads

Introducing Marvin Recruiter and its innovative features

Marvin Recruiter is an advanced software package that enables you to create, manage and optimize your recruitment ads simply and efficiently. With reporting, automation and performance monitoring tools, you can track the effectiveness of each ad and adjust your recruitment strategies in real time.

How Marvin Recruiter makes it easy to create attractive ads

Marvin Recruiter supports you in customizing ads to your specific needs. You can easily integrate interactive visuals, adjust the tone of the ad and make it more attractive to candidates.

Integrate Marvin Recruiter into your recruitment process

Marvin Recruiter integrates perfectly into your recruitment strategy, helping you to manage all stages of candidate selection, from sourcing to integration, while optimizing the efficiency and productivity of your recruiters.

Creating an original recruitment ad is an essential step in attracting the right talent for your company. Use content creation strategies, engaging media, and effective platforms like Marvin Recruiterto maximize the impact of your ads and attract top talent.

FAQ: your questions about original job ads

How to recruit in an original way?

To recruit in an original way, it's essential to adopt creative strategies in ad writing and distribution. Use interactive visuals and multimedia content such as videos and testimonials to capture candidates' attention. Incorporate storytelling to create an emotional connection and highlight the company culture. Finally, use creative tools and design software to personalize your ads and make them more attractive.

How to make a good recruitment poster?

Make sure the design is attractive and professional. Use high-quality images and colors that reflect the employer brand. Include a clear, concise message that highlights the benefits of the position and the company. Add an effective call-to-action to encourage candidates to apply. Make sure all key information is easily legible and well-organized.

What types of recruitment ads are there?

There are several types of recruitment ad, including classic ads based on formal job descriptions. Then there are creative ads using multimedia content and interactive visuals. Finally, there are targeted ads that focus on specific profiles via specialized job boards and social networks. Each type of ad has its own advantages and can be used according to recruitment objectives and the profile sought.