Job offer template: guide and examples for attracting top talent

Writing an effective and attractive job advert is a key element in the recruitment process. A well-written job ad not only attracts the best candidates, but also makes it easier to select the right profile for the job. This guide shows you how to create an effective recruitment ad, detailing the essential elements to include and providing you with sample job sheets.

Why a job ad template is essential for your recruitment process

Writing a sample job ad is the first step in attracting the right candidates. A well-written job advert has a direct impact on your company's attractiveness, and can reduce recruitment times. This template is essential to optimize the attractiveness of the job on offer, enabling recruiters to better target the right talent.

The benefits of a well-written job ad

• Clarity of the recruitment process: A detailed job description helps candidates understand their tasks and responsibilities, and the company's expectations.
• Attract qualified talent: By precisely detailing the profile you're looking for, you increase your chances of finding a candidate with the right technical and interpersonal skills.
• Optimization of the recruitment process: A clear advertisement makes it easier to manage applications, and saves time in the candidate selection process.

Attract ideal candidates with an attractive job offer

A well-structured and engaging job ad goes beyond simply advertising a position. It must highlight not only the skills and qualities sought, but also what the company can offer its employees: benefits, a pleasant working environment, and career development.

Key elements of an effective job ad model

How to describe the position and main tasks

Start with a clear presentation of the mission to be carried out and the associated responsibilities. It's important to be precise about the daily tasks involved, as well as the objectives to be achieved for the proposed position. Also mention the working conditions: hours, location, type of contract (permanent, fixed-term, temporary, internship or work-study) and, preferably, remuneration.

Present the profile sought and the skills required

In this section, describe the technical and interpersonal skills required to perform the job to the best of your ability. Hard and soft skills are essential to assess the suitability of a candidate. Also specify any qualifications, training or diplomas required for the job, as well as any languages spoken or certifications required.

Highlighting your company, its culture and values

Candidates are increasingly attentive to employers' corporate culture and values. Highlight what sets your company apart, its commitment to diversity, inclusion and equal opportunities. This will strengthen your employer brand and make your offer more attractive. Don't forget to mention your CSR policies, including data protection, confidentiality, and diversity efforts.

Tips for writing an effective job offer

Using SEO-relevant keywords

SEO-optimized job writing requires relevant keywords. Include search terms that candidates are likely to use to find the ideal position: contract type, industry sector, location, salary and key skills. This will increase the visibility of your ad on job boards, job boards and LinkedIn.

Avoiding discrimination and complying with legislation

Make sure that the advertisement complies with employment legislation and does not include any form of discrimination. Clearly state your commitment to equal opportunities, diversity and inclusion. Use non-discriminatory wording and ensure that the ad complies with RGPD standards and other legal requirements.

Take care with the layout and tone of the advert

Presentation is crucial to capturing candidates' attention. Use clear formatting and airy text. Adopt a tone that is both professional and warm, reflecting your company's culture and arousing the interest of potential candidates.

Clearly tell the applicant how to apply, and how to send his or her CV and/or covering letter. Also mention any application deadlines.

Examples of successful job offer templates

Template for a digital marketing position

Position offered: Digital Marketing Manager

Company: [Company name]

Location: [City, Region]

Type of contract: CDI

Description: We're looking for a Digital Marketing Manager with a passion for digital transformation and innovation in digital marketing. You will be responsible for digital strategy, optimizing SEO campaigns, and improving the company's visibility on social networks.

You must have proven experience in digital project management and online advertising on platforms such as Google Ads, LinkedIn, and Facebook.

Main tasks :

• Implement SEO and SEA strategies and advertising campaigns
• Manage the company's presence on social networks (LinkedIn, Instagram, Facebook, etc.)
• Analyze campaign performance and optimize costs
• Collaborate with communications and content creation teams to produce appropriate visuals

Skills required:

• Proficiency in digital marketing tools (Google Analytics, SEMrush, etc.)
• Experience with campaign management platforms (Google Ads, Facebook Business Manager, etc.)
• Skills in SEO, SEM, and data analysis
• Excellent communication and web writing skills

Benefits: Attractive remuneration, luncheon vouchers, company health scheme, flexible working hours and possibility of partial teleworking.

Template for a position in human resources

Position offered: Human Resources Manager

Company: [Company name]

Location: [City, Region]

Type of contract: CDI

Description: We are looking for a Human Resources Manager to join our dynamic team. You will be responsible for the complete management of recruitment processes, the integration of new talent and the management of labor relations. This position requires a strong ability to identify the company's human resources needs, create appropriate strategies and work closely with the management team.

Main tasks :

• Managing the recruitment of new talent: from drafting job offers to integration
• Advise management on skills management and talent development
• Monitor and manage employment contracts (permanent, fixed-term, work-study)
• Set up continuing education and professional development programs
• Manage labor relations and ensure compliance with legal standards (equality, diversity, non-discrimination)

Skills required:

• Excellent talent management and communication skills
• In-depth knowledge of employment legislation and HR policies
• Ability to work with modern HR tools (application management software, HR reporting)
• Soft skills: active listening, stress management, adaptability

Benefits: Competitive salary, annual bonus, luncheon vouchers, benefits in kind (cell phone, company car), flexible working and caring work environment.

Model for an IT development position

Position offered: Fullstack Developer

Company: [Company name]

Location: [City, Region]

Type of contract: CDI

Description: We're looking for a Fullstack Developer to work on innovative projects and contribute to the evolution of our software infrastructure. The ideal candidate will have a solid command of front-end and back-end technologies, with experience in developing scalable applications. This position is ideal for someone with a passion for technology and the development of scalable solutions.

Main tasks :

• Develop and maintain web applications using modern technologies
• Participate in the architecture and design of new software projects
• Collaborate with the technical team to improve application performance and scalability
• Ensure the development of functionalities in compliance with deadlines and quality requirements

Skills required:

• Proficiency in programming languages (JavaScript, Python, Ruby, etc.)
• Experience with React, Node.js, or similar frameworks
• Front-end and back-end development skills
• Knowledge of database management (SQL, NoSQL)

Benefits: Competitive remuneration, luncheon vouchers, health insurance, teleworking, participation in technical conferences, and much more.

Distribute your job offer effectively

The best job sites and job boards

Posting on job boards such as Indeed, Welcome to the Jungle and Monster is a must. Each site has its own specific features, and it's important to choose the one that best matches the sector and the positions to be filled.

Using professional social networks

LinkedIn and other professional social networks like Twitter are perfect channels for extending the reach of your ad. After posting, engage with candidates via direct messages or by sharing your ad in groups dedicated to your sector.

Optimize your career site and employer brand

A well-designed career site is essential to reflect the company's culture and values. It must be easily accessible, responsive, and contain all important information. Include career opportunities, development prospects, the application process and HR contacts.

FAQ : Your questions about job offer templates

What are the 4 parts of a job offer?

Job description, missions, profile required and hiring conditions.

What are the essential elements of a job offer?

Description of responsibilities, profile sought, and benefits of the position.

What is a reasonable job offer?

It must respect legislation and the principles of equality and inclusion.